Coca-Cola will roll out cane sugar Coke in US after Trump push

July 22, 2025

Coca-Cola has announced plans to introduce a new Coke variety sweetened with cane sugar in the United States this autumn, following President Donald Trump's earlier social media disclosure of the initiative. While the company already uses regular sugar in many global markets, it has predominantly used corn syrup in the US for decades due to lower costs. CEO James Quincey clarified that this new product will complement existing offerings rather than replace them, noting that consumer preferences drive their sweetener choices.

Who is affected

US consumers of Coca-Cola products
Coca-Cola company and its shareholders
Sugar farmers and producers, particularly those like billionaire Jose Fanjul
Corn syrup producers and industry

What action is being taken

Coca-Cola is launching a new cane sugar-sweetened Coke variant in the US autumn
The company is maintaining its existing product line-up while adding this new option
Coca-Cola is responding to consumer preferences for different sweetener options
The company is communicating with shareholders about this product development

Why it matters

The decision represents a potential shift in sweetener preferences in the American beverage market
It highlights the intersection of business decisions and political influence
The change addresses concerns about corn syrup raised by Health Secretary Robert F. Kennedy Jr.
It potentially creates a mainstream alternative to the premium-priced "Mexican Coke" that already uses cane sugar and has a devoted following

What's next

No explicit next steps stated in the article

Read full article from source: BBC